Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
The 3-1/2-inch Perch is a favorite choice of lure to use when Walleye and Pike feed on schools of Perch. Troll with planer boards with snap weights, rubber core..
The Brad's Super Bait is a rotating, bait-holding lure that resembles a wounded bait fish. It can be used trolling, back bouncing and casting. You can use the i..
Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
The Blitz Blade is a very unique blade bait. It is made from 100 percent light zinc alloy! Zinc is lighter than lead in the same form factor which allows the lu..
This high-action wiggling plug features a multi-species design and produces irresistible trolling action.
Size: T-50Shallow to medium plug designed to catch a v..
Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach,..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
The ultimate inshore and near shore lure, the Livetarget Mullet is the perfect mix of enticing action and incredible life-like detail for exciting coastal fishi..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
The Blitz FireTail is a very unique lure. It takes the best of the Blitz Blade and Blitz Tailspin into one fantastic lure. It is made from 100% zinc! Why is thi..
The Blitz FireTail is a very unique lure. It takes the best of the Blitz Blade and Blitz Tailspin into one fantastic lure. It is made from 100% zinc! Why is thi..
This set is a treasure box of hard plastic fishing lures from Rebel, Heddon, Cordell, Bomber and Smithwick.
\tAssorted colors.\tTremendously Buoyant.This set is..
BILL LEWIS OUTDOORS 1/2 OZ. RAT-L-TRAP LIPLESS CRANKBAIT, RT284 YELLOW PERCH COLOR, 3\" IN LENGTHdetailedDescription":"BILL LEWIS OUTDOORS 1/2 OZ. RAT-L-TRAP L..