Landing a fish is easy with Rapala's Jointed 7 Yellow Perch Bait. Rigged with two no.6 treble hooks, this bait with a minnow profile is ideal for casting and tr..
This high-action wiggling plug features a multi-species design and produces irresistible trolling action.
Size: T-50Shallow to medium plug designed to catch a v..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
Crappie Buster Shad Cranks are designed to be fished in all conditions whether pushed slowly up front or pulled faster behind the boat. Crappie Buster shad cran..
The Cotton Cordell Pencil Popper is one of the most underrated topwater baits on the market. Species: Bass, Striper Lure Length: 6" Hooks: #1/0 It's a stan..
The world's most productive spoon design has only gotten better with the introduction of the Krocodile SureSet. Ultra holographic finishes provide the attractio..
The Brad's Super Bait Cut plug is a rotating bait holding lure that resembles a wounded bait fish! It can be used trolling, back bouncing and casting! You can u..
This 4" LiveTarget Lures Koppers Live Target Mullet Walking Bait is designed for inshore and near shore fishing. With the ideal combination of realistic life-li..
This flatfish bait features trout and panfish finishes. They have a high-action wiggling plug and multi-specie design. They produce irresistible trolling action..
Take the Rapala Shad Rap 5 SR05OGCW Fish Lure along on your fishing trips for a good catch. Made with exclusive Balsa wood, this hard bait exhibits the classic ..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
New for 2012, Brad's KillerFish in sizes KF14 and KF15. We have not tried to re-create the wheel, only improve on it. The new Brad's KillerFish baitshave been r..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
Storm's Original Wiggle Wart is a strike-triggering crankbait that works when nothing else will! The Wiggle Wart's tough molded body and irresistible wide, side..
FFSH7M-RBT FLCKR SHAD MED 7CM RNBW TRT
Pro designedSize, profile and dive depth imitate real shadWeight transfer for bullet-like castsBerkley has worked with th..