Gulp! Alive! baits offer the best alternative to live bait ever produced. Since the baits are soaked in the powerful attractant they are more effective and catc..
From the Heddon Hellbender to the Zara Spook, Heddon fishing lures are some of the most talked about lures on the market. It's no surprise that these popular fi..
Berkley innovation, together with professional bass angler experience, has created a new series of soft baits. Berkley's in-house scientists have teamed up with..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor the ..
The Bass Assassin Sea Shad is a four-inch lure that features a solid body with a paddle tail that gives it great action as you move it through the water. Cast i..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor the ..
Simple and easy — slip these Bobber Stops on your line to adjust your leader length easily.
Adjust leader length easilyFluorescent beads10 stopsdetailedDescript..
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..
The tradition continues with Kalin's Salty Lunker Grubs. The precise, proven design provides Maximum Action at Ultra-Slow Speed, the hallmark of all Kalin baits..
For a real advantage in the water, forge an alliance with the Strike King. Strike King lures bring movement and attraction that other lures just can't match, gi..
The Cotton Cordell Super Spot Lipless Crankbait features a true-running design for fooling even the most stubborn fish.
Tournament-caliberTrue-running designAtt..
Havoc baits combine professional bass angler experience with Berkley's legendary innovation. The result is the best shapes, actions and colors ever created. Mak..
With Berkley Classics, everyday anglers will get it all: performance, value, selection and new products that make fishing more enjoyable.
All-in-1 tackle manage..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor the ..
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..