Berkley Power Bait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor, th..
Havoc baits combine professional bass angler experience with Berkley's legendary innovation. The result is the best shapes, actions and colors ever created. Mak..
Get more fish in your net with a 10-count package of realistic Bass Assassin Saltwater 4" Split Tail Shad. It features eyes, a vertical split tail and gills tha..
Gulp! Alive! baits offer the best alternative to live bait ever produced. Since the baits are soaked in the powerful attractant they are more effective and catc..
Gulp! Alive! baits offer the best alternative to live bait ever produced. Since the baits are soaked in the powerful attractant they are more effective and catc..
Havoc baits combine professional bass angler experience with Berkley's legendary innovation. The result is the best shapes, actions and colors ever created. Mak..
Berkley innovation, together with professional bass angler experience, has created a new series of soft baits. Berkley's in-house scientists have teamed up with..
Catch more trout with Berkley Gulp! Trout Worm, 2.5". Fishing enthusiasts and pros know that it takes more than just any bait to attract hungry trout. This spec..
The Bass Assassin Sea Shad is a four-inch lure that features a solid body with a paddle tail that gives it great action as you move it through the water. Cast i..
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..
The completely weedless design permits the Scum Frog Lure to slide effortlessly over and around weed beds, lily pads, limbs, and stumps. This allows for easy fi..
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..
Yo-Zuri 3DB Prop Bait Lure Model: R1107 Length: 3 1/2" Weight: 5/8 oz. Type: Top Water Commotion Action Polycarbonate Prop for Lifelong Use and Unique Sound Lar..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor, the..
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..