The Bass Assassin Sea Shad is a four-inch lure that features a solid body with a paddle tail that gives it great action as you move it through the water. Cast i..
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..
Gear up for success on your next angling adventure with the Berkley Gulp! 4" Nemesis. This item is truly the next generation in soft bait. It offers 400 times m..
Turn yourself into a fish catching machine with the Norman Lures Middle N 79 ft. Lure crankbait. This 7-9 ft. crankbait lure has premium quality hooks to help y..
Havoc baits combine professional bass angler experience with Berkley's legendary innovation. The result is the best shapes, actions and colors ever created. Mak..
The Berkley PowerBait Ripple Shad helps you get fantastic results on your fishing trips. It has a unique body design that's segmented to make its movements look..
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor, the..
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..
Berkley innovation, together with professional bass angler experience, has created a new series of soft baits. Berkley's in-house scientists have teamed up with..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor the ..
Berkley innovation, together with professional bass angler experience, has created a new series of soft baits. Berkley's in-house scientists have teamed up with..
The Bass Assassin Sea Shad is a four-inch lure that features a solid body with a paddle tail that gives it great action as you move it through the water. Cast i..
Gulp! Alive! baits offer the best alternative to live bait ever produced. Since the baits are soaked in the powerful attractant they are more effective and catc..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor, the..