Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
A large deep diving crankbait with unique curved bill that allows the bait to dive deeper and faster than most other deep diving crankbaits.
Dives to 18'Unique ..
Use the Berkley Flicker Shad Pro Slick to attract fish to your hook. Pro designed in multiple sizes to match the hatch. Its unique action creates a "Flicker" th..
The Blitz Blade is a very unique blade bait. It is made from 100 percent light zinc alloy! Zinc is lighter than lead in the same form factor which allows the lu..
Bill Lewis legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently, the most imitated lure over the past 35 years. But imitatio..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
Get ready to catch the big one with this 3DB Floating Pencil Lure from Yo-Zuri! This lure is colored a dark yellow and brown with a belly that simulates a wave ..
Topwater lure for night fishing Explosive strikes throughout the day Produces loud rhythmic surface busting sound
\tTopwater lure for night fishing\tExplosive s..
The Rapala Original Floating Minnow Lure offers a wounded action that attracts any game fish. The lure is made of balsa wood and has a length of 2.75 inches alo..