Equip yourself with the LiveTarget Yearling Baitball #4. It is versatile angling accessory and designed to be ultra-realistic to game fish when feeding on yearl..
Designed to the exact specifications of Bassmaster Classic Champ, Kevin VanDam, the Strike King KVD Square Bill Silent Crankbaits are silent assassins perfect f..
Take the Rapala Shad Rap 7 SR07OGCW Fish Lure along on your fishing trips for a good catch. Made with exclusive Balsa wood, this elaborately designed hard bait ..
The 3-1/2-inch Perch is a favorite choice of lure to use when Walleye and Pike feed on schools of Perch. Troll with planer boards with snap weights, rubber core..
Crappie Buster Spin'R Grubs are all about action, found in the whipping tail of the grub or the vibratory spin of the blade. Spin'R Grubs can be used for all cr..
This flatfish bait features trout and panfish finishes. They have a high-action wiggling plug and multi-specie design. They produce irresistible trolling action..
Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bott..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
The Blitz Blade is a very unique blade bait. It is made from 100 percent light zinc alloy! Zinc is lighter than lead in the same form factor which allows the lu..
There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish. Kwikfish are full-throttle, wide-action, leave-no-doubt lu..
The Brad's Super Bait is a rotating, bait-holding lure that resembles a wounded bait fish. It can be used trolling, back bouncing and casting. You can use the i..
Luhr-Jensen Krocodile Spoons are stamped and formed from solid brass. Heavy for their size, they offer great castability without sacrificing fish-attracting act..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
The Storm Original Mag Wart offers side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. This lure features premiu..