Double down and match the hatch with the LiveTarget Yearling Squarebill. The 3D Yearling pattern produces multiple flash profiles, designed to replicate the hat..
Listing is for a 5" Tsunami Popper Weight: 2.25 oz Type: Floating Surface Lure This top water lure, with its fish attracting "popping" and "skirting" action cau..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
The ultimate stick bait, this tool has it all: rattle chamber, speed versatility; not to mention a smokin' profile and anatomy you'll have to see to believe.
Th..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a co..
The Blitz Blade is a very unique blade bait. It is made from 100 percent light zinc alloy! Zinc is lighter than lead in the same form factor which allows the lu..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish. Kwikfish are full-throttle, wide-action, leave-no-doubt lu..
Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
So detailed and realistic, the Koppers Live Target Smelt will have any angler pumping with adrenaline. The Live Target Smelt is the ultimate jerk bait, this too..
The Bay Rat Lures Long Shallow is a custom quality, hand painted, floating, shallow diving, stickbait. The Bay Rat Lures Long Shallow swims at depths of 3 – ..