Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
Listing is for a 5" Tsunami Popper Weight: 2.25 oz Type: Floating Surface Lure This top water lure, with its fish attracting "popping" and "skirting" action cau..
Lurh Jensen Krocodile Spoon, Chrome, 1/2-Ounce 492041 JENSEN
Start on any high mountain lakeFollow the water through countless riversdetailedDescription":"Start..
Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach,..
Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish. Kwikfish are full-throttle, wide-action, leave-no-doubt lu..
The Brad's Super Bait is a rotating, bait-holding lure that resembles a wounded bait fish. It can be used trolling, back bouncing and casting. You can use the i..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
This flatfish bait features trout and panfish finishes. They have a high-action wiggling plug and multi-specie design. They produce irresistible trolling action..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
Use the Berkley Flicker Shad Pro Slick to attract fish to your hook. Pro designed in multiple sizes to match the hatch. Its unique action creates a "Flicker" th..
Double down and match the hatch with the LiveTarget Yearling Squarebill. The 3D Yearling pattern produces multiple flash profiles, designed to replicate the hat..
Designed to the exact specifications of Bassmaster Classic Champ, Kevin VanDam, the Strike King KVD Square Bill Silent Crankbaits are silent assassins perfect f..
Listing is for a 5" Tsunami Popper Weight: 2.25 oz Type: Floating Surface Lure This top water lure, with its fish attracting "popping" and "skirting" action cau..
New for 2012, Brad's KillerFish in sizes KF14 and KF15. We have not tried to re-create the wheel, only improve on it. The new Brad's KillerFish baitshave been r..