The original Johnson Beetle Spin is a revolutionary innovation. Simple and easy to use for any angler level, the Johnson Beetle Spin is the direct ancestor of t..
Walleye Rig/Harness designed to work with Berkley Gulp! and PowerBait. Experiment with different shapes until you find the best for your situation.
Designed by ..
Since the 1950's Worden's original Rooster Tail has been and still is one of the most productive spinners around. Used to catch just about any gamefish, the Roo..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor, the..
Natural or live bait is used to catch a wide variety of species, but availability, life span and durability can be limiting. Gulp! Alive! baits offer the best a..
This spoon is excellent for trout, salmon, shad, cutthroat and most other freshwater fish. The fluttering action is excellent for trolling, casting, mooching, d..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor the ..
These extremely light weight spoons produce a seductive wobble that fish can't resist. They are effective on numerous freshwater and saltwater species, especial..
The Bass Assassin Sea Shad is a four-inch lure that features a solid body with a paddle tail that gives it great action as you move it through the water. Cast i..
The Ace Hi-Fly features a double glow head that intensifies the action. The four facets on the head increase the erratic action of the fly, when fished behind a..
The 1.5-inch Shad Assassin is ideal for crappie and other panfish. How do you make a great bait even better you make it bigger! introducing the tiny shad's "big..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor, the..
Bass Assassin's brand new super-duper redfish killer! The new Inline Spinner is rigged with the 1/4-ounce Long Shank Jighead-specially made for the five-inch Sa..