Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor the ..
Draw your target in with the LiveTarget Lures Glass Minnow Lures Popper. It boasts a lifelike design that gives it the appearance of a game fish's natural prey...
Berkley branded spinner rigs at an affordable price point! The rigs feature a variety of staple colors and blade styles. The blades come in a variety of special..
Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach,..
Make sure you're fully prepared for your next fishing excursion with this Magic Bait Shrimp Oil. This Magic Bait Shrimp Oil is sure to attract some game fish to..
Since the 1950's Worden's original Rooster Tail has been and still is one of the most productive spinners around. Used to catch just about any gamefish, the Roo..
The Johnson Splinter has a signature shape allowing the bait to slash through the water. The Splinter comes with a black nickel swivel and hook designed to catc..
Drive the fish crazy with the Danielson Dandymite Spoon. Ideal for trolling, the wobbling motion of this thin-blade spoon creates a frenzy among fishes like tro..
These extremely light weight spoons produce a seductive wobble that fish can't resist. They are effective on numerous freshwater and saltwater species, especial..
This rig is designed from the finest components and is excellent for Walleye, Bass and Northern Pike. Featuring high flash, high visisbility blades, #8 Test hig..
The Brad's Super Bait is a rotating, bait-holding lure that resembles a wounded bait fish. It can be used trolling, back bouncing and casting. You can use the i..
With the patented NetBait claws and hollow body design, the Paca Craw is an extremely versatile bait. When flipped or pitched, the claws of the Paca Craw have a..
Since the 1950's Worden's original Rooster Tail has been and still is one of the most productive spinners around. Used to catch just about any gamefish, the Roo..
The Bitsy Bug Jig has a snagless/weedless head design helps prevent the jig from getting wedged in the rocky bottom. The Bitsy Bug also features an inverted lin..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor, the..