Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor, the..
Drive the fish crazy with the Danielson Dandymite Spoon. Ideal for trolling, the wobbling motion of this thin-blade spoon creates a frenzy among fishes like tro..
The Bay Rat Lures Short Shallow is a custom quality, hand painted, floating, shallow diving, stickbait. The Bay Rat Lures Short Shallow is designed for fish fo..
This Yo-Zuri product is made of polycarbonate for durability all year.
Made of polycarbonateManufacturer's defect warrantyThis Yo-Zuri product is made of polyca..
Take the Rapala Shad Rap 5 SR05OGCW Fish Lure along on your fishing trips for a good catch. Made with exclusive Balsa wood, this hard bait exhibits the classic ..
Take the Rapala Shad Rap 5 SR05OGCW Fish Lure along on your fishing trips for a good catch. Made with exclusive Balsa wood, this hard bait exhibits the classic ..
The original smooth, colored Mylar accent material. Used on many steelhead and (what seems like all) Alaska patterns. Use as an accent underwing on any hairwing..
A quick application of UV Wader Repair fixes the inevitable wader rips, tears or punctures in seconds. It can be used on wet suits, Gore-Tex, spray skirts and s..
The Koppers Live Target Glass Minnow Bait Ball Poppers take Kopper's revolutionary Bait Ball Series to the water's surface.Predators busting baitfish on the sur..
If you are looking for an ultra subtle pattern that has proven itself time after time on lock-jawed fish, solid black is the ticket. With a red glowing light st..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - th..
Gulp! Heads are specifically designed for use with Gulp! And Gulp! Alive! Soft baits. The Gulp! Grip Bait Keeper keeps plastics secured firmly to the jig and is..
The first Rebel Lure met with instant success. Produced in 1960, the Rebel Minnow was recognized for its excellence, and demand quickly grew for other sizes and..