This spoon is excellent for trout, salmon, shad, cutthroat and most other freshwater fish. The fluttering action is excellent for trolling, casting, mooching, d..
Natural or live bait is used to catch a wide variety of species, but availability, life span and durability can be limiting. Gulp! Alive! baits offer the best a..
Reed-Runner Classic Spinner Bait, 3/8 Oz 6/Bg White Shad by Northland. The Reed-Runner "Classic" Spinnerbait Is Simply a Fish Catchin' Machine for Big Bass, Nor..
The Big Bite Baits Pro Lizard are soft with slimmer profiles. Great for deep or shallow waters, curly limbs and squirming tail create a lifelike action. Versati..
This spoon is excellent for trout, salmon, shad, cutthroat and most other freshwater fish. The fluttering action is excellent for trolling, casting, mooching, d..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor the ..
Use the Berkley Flicker Shad Pro Slick to attract fish to your hook. Pro designed in multiple sizes to match the hatch. Its unique action creates a "Flicker" th..
Berkley innovation, together with professional bass angler experience, has created a new series of soft baits. Berkley's in-house scientists have teamed up with..
Upgrade your fishing kit with the Berkley Gulp! Alive! Angle Worm. Natural or live bait is used to catch a wide variety of species, but availability, life span ..
The Tiny Assassin's unique "fat belly" design draws more strikes than conventional jerkbaits. A soft body texture delivers a fleshy feel that keeps fish hanging..
Get more fish in your net with a 10-count package of realistic Bass Assassin Saltwater 4" Split Tail Shad. It features eyes, a vertical split tail and gills tha..
Second only to the news that salmon and steelhead were tearing up tackle in the Great Lakes was the discovery that Little Cleos were the surest way to catch the..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
The Blitz FireTail is a very unique lure. It takes the best of the Blitz Blade and Blitz Tailspin into one fantastic lure. It is made from 100% zinc! Why is thi..
The Smelly Jelly Pro Guides are powerful attractants that stay on longer than other scents. Each takes the scent below the surface to fish.
Powerful attractants..