Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
Draw your target in with the LiveTarget Lures Glass Minnow Lures Popper. It boasts a lifelike design that gives it the appearance of a game fish's natural prey...
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
The Blitz FireTail is a very unique lure. It takes the best of the Blitz Blade and Blitz Tailspin into one fantastic lure. It is made from 100% zinc! Why is thi..
This flatfish bait features trout and panfish finishes. They have a high-action wiggling plug and multi-specie design. They produce irresistible trolling action..
BILL LEWIS OUTDOORS 1/2 OZ. RAT-L-TRAP LIPLESS CRANKBAIT, RT284 YELLOW PERCH COLOR, 3\" IN LENGTHdetailedDescription":"BILL LEWIS OUTDOORS 1/2 OZ. RAT-L-TRAP L..
Blade baits have quite the following whether on a cast and retrieve or vertical jig. The Johnson ThinFisher is equipped with an easy change snap, sonic rattle a..
The Blitz FireTail is a very unique lure. It takes the best of the Blitz Blade and Blitz Tailspin into one fantastic lure. It is made from 100% zinc! Why is thi..
Designed to dive 4-5ft deeper than the standard Series 5, the Strike King Pro Model 5XD Crankbait features a newly designed bill that allows it to get down to d..
The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results.Features:- Cla..
This Yo-Zuri product is made of polycarbonate for durability all year.
Made of polycarbonateManufacturer's defect warrantyThis Yo-Zuri product is made of polyca..
The Blitz Blade is a very unique blade bait. It is made from 100 percent light zinc alloy! Zinc is lighter than lead in the same form factor which allows the lu..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
This flatfish bait features trout and panfish finishes. They have a high-action wiggling plug and multi-specie design. They produce irresistible trolling action..
The Storm Original Mag Wart offers side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. This lure features premiu..