Havoc baits combine professional bass angler experience with Berkley's legendary innovation. The result is the best shapes, actions and colors ever created. Mak..
For a real advantage in the water, forge an alliance with the Strike King. Strike King lures bring movement and attraction that other lures just can't match, gi..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor the ..
Havoc baits combine professional bass angler experience with Berkley's legendary innovation. The result is the best shapes, actions and colors ever created. Mak..
The Big Bite Baits Pro Lizard are soft with slimmer profiles. Great for deep or shallow waters, curly limbs and squirming tail create a lifelike action. Versati..
Havoc baits combine professional bass angler experience with Berkley's legendary innovation. The result is the best shapes, actions and colors ever created. Mak..
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor, the..
Havoc baits combine professional bass angler experience with Berkley's legendary innovation. The result is the best shapes, actions and colors ever created. Mak..
The Stanley 4" Ribbit Rubber Frog Fishing Lure is a soft plastic frog with uniquely designed "feet." It creates a realistic "kicking" action that looks, feels a..
Attract that prized game you have your eyes on with the help of the Berkley Gulp! Alive! 4" Swimming Mullet. Natural or live bait is used to catch a wide variet..
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor the ..
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..
With the patented NetBait claws and hollow body design, the Paca Craw is an extremely versatile bait. When flipped or pitched, the claws of the Paca Craw have a..