Designed to allow anglers to place a hook in the preferred place in live bait fish and artificial soft plastic bait. The unique design of the threader allows an..
Get more fish in your net with a 10-count package of realistic Bass Assassin Saltwater 4" Split Tail Shad. It features eyes, a vertical split tail and gills tha..
Berkley innovation, together with professional bass angler experience, has created a new series of soft baits. Berkley's in-house scientists have teamed up with..
Enhance your fishing prowess by using the PowerBait Turbo Dough Glitter Trout Floating Bait from Berkley to lure trout. The strong floating bait disperses advan..
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..
The Netbait C-Mac is an ideal worm when a larger presentation is needed. The C-Mac works when Texas or Carolina Rigged and the large ribbon tail drives big bass..
HVMST4-RR HVC SMASH TUBE 4IN RED RUM
Pro designed by Mike IaconelliInnovative oval (smashed) body shapeFatter tentaclesBerkley innovation, together with profess..
The Bass Assassin Sea Shad is a four-inch lure that features a solid body with a paddle tail that gives it great action as you move it through the water. Cast i..
Gulp! Alive! baits offer the best alternative to live bait ever produced. Since the baits are soaked in the powerful attractant they are more effective and catc..
The 1.5-inch Shad Assassin is ideal for crappie and other panfish. How do you make a great bait even better you make it bigger! introducing the tiny shad's "big..
This Yo-Zuri product is made of polycarbonate for durability all year.
Made of polycarbonateManufacturer's defect warrantyThis Yo-Zuri product is made of polyca..
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..
Havoc baits combine professional bass angler experience with Berkley's legendary innovation. The result is the best shapes, actions and colors ever created. Mak..
The Big Bite Baits Shad features an incredibly lifelike shad profile proven to fool bass across the nation. Its paddle tail kicks in slow or fast motion calling..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor the ..