Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor, the..
Designed to allow anglers to place a hook in the preferred place in live bait fish and artificial soft plastic bait. The unique design of the threader allows an..
Havoc baits combine professional bass angler experience with Berkley's legendary innovation. The result is the best shapes, actions and colors ever created. Mak..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor, the..
Gulp! Alive! baits offer the best alternative to live bait ever produced. Since the baits are soaked in the powerful attractant they are more effective and catc..
Attract that prized game you have your eyes on with the help of the Berkley Gulp! Alive! 4" Swimming Mullet. Natural or live bait is used to catch a wide variet..
The Bass Assassin Sea Shad is a four-inch lure that features a solid body with a paddle tail that gives it great action as you move it through the water. Cast i..
Berkley innovation together with professional bass angler experience has created a new series of soft baits. The in-house scientists have teamed up with top bas..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor, the..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor the ..
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..
Bill Lewis legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently, the most imitated lure over the past 35 years. But imitatio..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor, the..
Yo-Zuri 3DB Prop Bait Lure Model: R1107 Length: 3 1/2" Weight: 5/8 oz. Type: Top Water Commotion Action Polycarbonate Prop for Lifelong Use and Unique Sound Lar..
Havoc baits combine professional bass angler experience with Berkley's legendary innovation. The result is the best shapes, actions and colors ever created. Mak..