Equip yourself with the LiveTarget Yearling Baitball #4. It is versatile angling accessory and designed to be ultra-realistic to game fish when feeding on yearl..
Double down and match the hatch with the LiveTarget Yearling Squarebill. The 3D Yearling pattern produces multiple flash profiles, designed to replicate the hat..
This high-action wiggling plug features a multi-species design and produces irresistible trolling action.
Size: T-50Shallow to medium plug designed to catch a v..
The Koppers Live Target Glass Minnow Bait Ball Poppers take Kopper's revolutionary Bait Ball Series to the water's surface.
Ideal for when game fish are keying ..
The Blitz Blade is a very unique blade bait. It is made from 100 percent light zinc alloy! Zinc is lighter than lead in the same form factor which allows the lu..
The Rapala Original Floating Minnow Lure offers a wounded action that attracts any game fish. The lure is made of balsa wood and has a length of 2.75 inches alo..
Saltwater fish everywhere love to eat Mackerel. Fishing the LIVETARGET Spanish Mackerel is as close to using live bait as it gets. The elongated body, intricate..
The ultimate stick bait, this tool has it all: rattle chamber, speed versatility; not to mention a smokin' profile and anatomy you'll have to see to believe.The..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
New for 2012, Brad's KillerFish in sizes KF14 and KF15. We have not tried to re-create the wheel, only improve on it. The new Brad's KillerFish baitshave been r..
There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish. Kwikfish are full-throttle, wide-action, leave-no-doubt lu..
Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bott..
The Bay Rat Lures Short Shallow is a custom quality, hand painted, floating, shallow diving, stickbait. The Bay Rat Lures Short Shallow is designed for fish fo..
The LiveTarget Pumpkinseed performs like no other hardbait when bass, walleye and northern pike are targeting schooling sunfish. This flat-side crankbait has an..