Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
Blueback lakes are notoriously challenging to catch fickle Bass and Stripers. But make no mistake; anglers who can honein on a Herring bite are often the tourna..
Improve your chances on making a big catch with this LiveTarget Swimming Mullet. It is designed for both inshore and near-shore fishing. The fishing tackle twit..
The BS Fishtales Brad's 4" Super Bait Cut Plug Lure is a patented, bait-holding lure with a superb rotating action! It has proven very effective for Chinook, Co..
Yo-Zuri 3DB Prop Bait Lure Model: R1107 Length: 3 1/2" Weight: 5/8 oz. Type: Top Water Commotion Action Polycarbonate Prop for Lifelong Use and Unique Sound Lar..
LiveTarget Yearling Crankbait collection incorporates the innovative Yearling Baitball design into a small crankbait profile covering mid-range water depths and..
Crappie Buster Shad Cranks are designed to be fished in all conditions whether pushed slowly up front or pulled faster behind the boat. Crappie Buster shad cran..
The LiveTarget Hollow Body Field Mouse is the perfect treat for bass and pike stalking in heavy cover, waiting to ambush their quarry. This weedless tool is mos..
New for 2012, Brad's KillerFish in sizes KF14 and KF15. We have not tried to re-create the wheel, only improve on it. The new Brad's KillerFish baitshave been r..
The Brad's Super Bait Cut plug is a rotating bait holding lure that resembles a wounded bait fish! It can be used trolling, back bouncing and casting! You can u..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
With the Luhr Jensen Krocodile, you can finally catch a fish that you're proud to take a picture of. It is very effective when rigged with either a single siwas..
This high-action wiggling plug features a multi-species design and produces irresistible trolling action.
Size: T-50Shallow to medium plug designed to catch a v..
This set is a treasure box of hard plastic fishing lures from Rebel, Heddon, Cordell, Bomber and Smithwick.
\tAssorted colors.\tTremendously Buoyant.This set is..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..