The elongated thin-blade design of the Needlefish makes it a top performer for trout trolling at all speeds. Hyperactive in nature, the addition of the metal fl..
This flatfish bait features trout and panfish finishes. They have a high-action wiggling plug and multi-specie design. They produce irresistible trolling action..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
Blueback lakes are notoriously challenging to catch fickle Bass and Stripers. But make no mistake; anglers who can honein on a Herring bite are often the tourna..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
The LiveTarget Hollow Body Field Mouse is the perfect treat for bass and pike stalking in heavy cover, waiting to ambush their quarry. This weedless tool is mos..
Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish. Kwikfish are full-throttle, wide-action, leave-no-doubt lu..
Listing is for a 5" Tsunami Popper Weight: 2.25 oz Type: Floating Surface Lure This top water lure, with its fish attracting "popping" and "skirting" action cau..
BILL LEWIS OUTDOORS 1/2 OZ. RAT-L-TRAP LIPLESS CRANKBAIT, RT284 YELLOW PERCH COLOR, 3\" IN LENGTHdetailedDescription":"BILL LEWIS OUTDOORS 1/2 OZ. RAT-L-TRAP L..
Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits..
Take the Rapala Shad Rap 7 SR07OGCW Fish Lure along on your fishing trips for a good catch. Made with exclusive Balsa wood, this elaborately designed hard bait ..
Designed to dive 4-5ft deeper than the standard Series 5, the Strike King Pro Model 5XD Crankbait features a newly designed bill that allows it to get down to d..
Take the Rapala Shad Rap 5 SR05OGCW Fish Lure along on your fishing trips for a good catch. Made with exclusive Balsa wood, this hard bait exhibits the classic ..
The Storm Original Mag Wart offers side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. This lure features premiu..